MTS issues passports
The younger generation are future buyers. How to attract their attention and instill brand loyalty?
MTS is the largest mobile operator in Russia and CIS countries. Brand valued $ 9.7 billion is recognized as the most expensive Russian brand 3 years running.Results
• 1,2 million new customers• Loyalty to the brand rose by 15%
What we thought up
The project "Your passport to the Youth Year": when connecting to the MTS network with their new passports 14-15 year-old teenagers had an opportunity to call free on two "favorite" MTS numbers and to send SMS-messages at a good price during the year and to get DVD with information about Russia, music, software, online-games as a gift.Location
All RussiaTime
August 2009 - April 2010
We are looking for women to make new friends!
Every woman should take care of her health. How to show the features of personal hygiene on the formed market?
Libresse is a world famous brand of feminine hygiene products. In the Russian market it presents all kinds of female hygiene products: variety of daily towels and ones for critical days - ultra-thin as well as the maxi - satisfy the most discerning needs due to its superior quality, modern technology and enjoyable material. Our achievments
• Sales increased by 1,4 times• Awareness of the brand grew by 20%
How we did it
• Sampling of Libresse products by promoters in the branded form all over Moscow• Leafleting - to inform the target audience that Libresse is not just a strip, it's the best care of the Women's Health
Location
MoscowTime
March-April 2010.
A new friend is better than the old two!
Cosmetics and perfumery are the most often New Year gifts. How to win a competitive market war in New Year's Eve?
Rive Gauche is a network of large cosmetics and perfumes stores all over Russia What happened
• Sales increased by 25%• The number of loyal customers increased by 28%
• The amount of average check increased by 400 rubles
Our ideas
Exchanging discount cards of other cosmetic networks on ‘Loyalty Gold Card’ by Rive GaucheLocation
MoscowTime
December 2009. - March 2010
Reconcile with the book!
In the era of Internet technology reading is getting rare. How to attract consumers to bookstores today?
Mir Knigi – a retail network that offers a huge range of bestsellers, the masterpieces of cinema, popular games and music hits, as well as several products for home. t is recognized for low prices and online ordering. Achievements
• Sales increased by 23%• Brand awareness increased by 15%
Means of achieving
• Promoters with the flyers and balloons• Corporate gifts for each consumer at the opening day of the store
• lotteries "Wheel of Fortune"
• Discount cards loyal customers
Location
KolomnaTime
February 2009
Warm welcame
People rarely change their habits. How to make "tobacco workers" try a novelty?
«Continent» - tobacco products of low price segment Results
• The number of loyal customers has grown by 17%• Awareness of the brand reached 24%
Our solutions
• Exchanging competitors’ packs on the packs of cigarettes "Contact"• treat customers with a glass of hot coffee
Location
MoscowTime
January-March 2010.
Two suns at the same price!
Everyone wants to look stunning. How to make oneself known in the beauty industry?
Sun City – a tan studios luxury networkGood news
• Sales increased by 20%• The number of visits increased by 3 times
Our deals
• Encouraging free sunbaths• Gift tanning sets for loyal clients
Location
MoscowTime
March 2009 up to dateSet fire with Rammstein
The social network culture is just developing in Russia. How to take a decent niche in the new market?
Free Frog is the first Russian musical social network Results
• The registered network users increased by 3 times• Awareness of the portal reached a record high - 47% among the target audience
Brilliant idea
Extraordinary sources of information - matchboxes «Rammstein».Location
MoscowTime
March 2010.
Heal the horse!
Each driver takes care of his car. How to stand out in the market of luxury car repairing?
DM MOTORS - a service center of such brands as Mersedes and BMW in Moscow Achievments
• Number of customers increased by 10%• Awareness of the technical center among the target audience reached 40%
We suggested
• Discounts and special offers• Leafleting at more than 100 parking spaces of the city
Location
MoscowTime
June-July 2010."Night and Day" meetings
Today there too much competitors in the HoReCa sector. How not to get lost on the general background?
"Day and Night" - a new European restaurant Due to us
• Awareness among the target audience reached 40%• There were by 15% more visitors than it had been expected during the first month
How
Viral marketing - the actors as ordinary passers-by involved the target audience in a stormy conversation, admiring advantages of the restaurant and asking questions, provoking interest to the place.Location
MoscowTime
May 2010Don’t look for me. I am in the bookshop.
The competition in the book trade is very high. The standard promotion will not help.
‘Bibliosfera’ is a network of bookshopes all over Russia. We could:
• increase the number of visitors almost in 1,5 times.• Increase the average bill of costs
•conduct a public opinion poll
• create a positive image of the company
• revive children’s patriotism
We thought up
Leafleting in schools through directors and their deputiesSocial support - the completion of libraries
Feast of Knowledge in September 1 - lottery "Wheel of Fortune"
Participation in the Book Fair at the Exhibition Centre - distribution of advertising material
Celebrating Moscow’s day - boxes and photo frames as gifts
Bookmarks "Bibliosfera" with the slogan "If you can’t find it here, so this doesn’t exist"
The campaign "Do not know what to find" - different loose leafs in the books
"Kids Day" - children's playrooms, clowns, trampolines, multi-colored crayons.
Mini-coffee house - every visitor could sit down and look through an interesting book.
Location
MoscowTime
September 2010
Reliable and Attentive
The company's image - is a deal of primary importance. How to look as socially responsible brand in the target audience’s eyes?
SobInbank is one of the largest financial institutions, included in the Gazprom group. The main result
"Zenit" with the inscription "Gazprom" on the T-shirts wons Sibir 1:0How our team played
Sobinbank sponsored the final match of the Russia Football Cup 2009/10. As a part of this event Newmann Bauer developed unique gifts for the bank's partners. On the bags, pens, T-shirts we wrote ‘Reliable and Attentive’ in basic colors of the Bank.Location
Rostov-na-DonuTime
May 16, 2010
Go in for sports?
It is difficult to win the consumer confidence for market newcomers in a short time. How to draw public attention to their business?
SportScheck is a German company, recently presented to the Russian market catalogue and online store of sport wear, footwear, accessories and sporting equipment of leading world brands. The success exceeded the expectations
• Coverage - 20 thousand visitors of the event• More than 1 million viewers of the channel "Russia-2"
• 4,500 catalogs were distributed
• sales increased by several times
We are Jacks of all trades
During this event Newmann Bauer marketing group worked with sports marketing agency Media Arts Sports. To promote the SportScheck catalogue we organized a large-scale action in the LG FIS Snowboard World Cup. Our promoters in their original outfits met guests of the event, presented a new catalogue ‘SportScheck- spring-summer 2010’ to them and offered to attend a promotional tent SportScheck, where visitors could get more information about the products, fill out a form and place an order. Each participant received a warmer for hands and ice-boat with the SportScheck logo as gifts, and a branded bag and an additional discount on the next purchase in a case of the order. In addition, there are a lot of SportScheck advertisements sounded from the scene and there is the SportScheck logo on the large plasma screens in the VIP-zone.Location
MoscowTime
March 6, 2010
2,5 times in 2 years!
Most of big city residents prefer to do shopping in supermarkets. How to attract visitors to the market?
"Rogozhsky torgovye ryady" are famous for goods abundance of both Russian and foreign manufacturers. Such a diversity of products it’s impossible to find in any mall. In addition, the "Rogojka" is proud of the quality of their products – all of them are under the supervision of the State Laboratory of Veterinary and sanitary expertise located on the market territory.Result:
1. Increasing the number of visitors of Trade Center (TC) by 2,5 times2. 61 % reducing the cost of marketing communications for tenants
3. Increasing the number of stores with a permanent discount on cards TC
4. Increasing the number of working discount cards
5. Entering to a new level when 67% of tenants involved in the actions conducting aimed at attracting visitors to the TC
6. Consumers become perceived ‘Rogojka’ not just as a "family market", but as Entertainment Complex
How
Viral marketing + events in TC + actions in the stores+ nespaperViral Marketing
Step I. Dull cooks with stickers on the gowns, "I'm looking for natural products."
Step II. Peaceful cooks with stickers on the gowns: "I have found natural products. Come with me, I'll show you where to find them "
Step III. Joyfull cooks with stickers on coats: "Rogozhska is your family market."
Events in TC
- ‘Honey, Apple and Walnut Spas’ Holliday
- Action ‘Summer Fruit on Rogojka’
- Action ‘Catch a summer moment’
- 65th anniversary of the Victory
- ‘Day of Astronautics’
- ‘March 8’ Holliday
- February 23 Holliday and action ‘Peppers-23’.
- Contest ‘Draw Rogojsky torgovye in autumn’.
- ‘Day of yogurt’
Actions in stores
Celebrations of the opening of pavilions
Price actions
Newspaper
Newmann Bauer with TC Rogozhsky Torgovye ryady" publish a monthly information magazine ‘Rogozhsky market’
Location
MoscowTime
September 2008-present
Come for good luck!
Most Russians perceive terminals as a device for mobile communication and utility payments. How to make the audience take another look at familiar things?
"Lotto Integrator" is a leading processing company in the Russian lottery market, which offers new opportunities - electronic versions of various lottery in the instant payment terminals QIWI (KIWI) - more than 90,000 terminals throughout Russia. Result
• 10% sale increase of lottery tickets via terminals• number of new entrants increased by 1,4 times
• new contracts with the Lottery Company
• developing culture of electronic lotteries as well as culture lottery market in general
Our solutions
Near the 30 Moscow most lively metro stations there are a lot of our promoters in yellow branded T-shirts. They handed out colorful brochures in the calendar form with the metro scheme and talked about the benefits of participation in the lotteries through QIWI terminals – they were offered not only to pay for lottery tickets, but instantly get the win, moving money to «QIWI Trick", that simplified the lottery .Location
MoscowTime
16-20 August 2010
Pirate's Catch
How to attract the narrow target audience’s attention and make them to change their habits to do special shopping in small stores?
‘Compass’ - a new shopping mall for those who can’t imagine themselves without leisure and travel, fishing, hunting and diving. Our achievements
• 200 TC discount cards were sold• The number of visitors to shopping centers increased by 10%
Our contribution
During the days of the XXVI International exhibition "Hunting and fishing in Russia - 2010» Newmann Bauer organized "pirate" promotions: two models and a young man dressed as pirates' stole’ visitors from the crowd to the sales stand and leave them only when they accept discount card of "Compass".Location
MoscowTime
10-13 September 2010
